Internet Marketers Crack Me Up!

08/31/2014

Marketing Tips

That’s right, internet marketers crack me up.  The things they do.  No wonder 97% don’t make it as online entrepreneurs.

angry-baby

 

For instance,  they use a photo of an angry baby to sell you “100 New Traffic Sources”.   So, babies are cute and marketers need traffic sources, but that type of ad is not congruent.  A baby and a traffic source have absolutely nothing in common.

 

In order for an ad to work it must be congruent.  The image needs to match the text. apples-to-apple-the-goofiest-infographic-you-ll-ever-see--5d6190cc40 

 

You can’t use a photo of apples to sell banana’s.bananas  

 

 

Congruency plays an important role in your sales funnel creation.  If your main goal is to sell your book you wrote about “How to Build a Greenhouse”, it would not be appropriate to include offers to build a doghouse.  Why not?  They are both outside structures.  True enough, although what does a doghouse have to do with a greenhouse?  

dog in pot

 

Side Note (If you need a dog to guard what you are growing in that greenhouse,,,,you are definitely reading the wrong article!  Bye-Bye)

 

To stay congruent when selling plans to build a greenhouse, you would enhance that sales funnel  with affiliate offers to buy plants, seeds, containers, watering systems, venting, lighting, shelving, plant food, potting soil, etc…….

drape_greenhouse

Congruency in advertising is a must.   Your visitor came to your site looking for something in particular.  If they arrive on your site and see everything from an indoor cat condo to a kayak they will leave.

 

Stay Congruent!

 

If you are attracting new leads with a landing page, the same principle applies.  If you offer training on turning leads into buyers, you do not show them a video on SEO tips.

 

Congruency Matters!  It matters in your text and your images.

 

Here’s an example of a congruent sales funnel:

 

dog food ad

The Google ad is for Yorkshire Terrier Dog Food.  When you get to the site you see a Yorkshire Terrier dog and food specifically for Yorkshire Terriers.  Not a bag of generic dog food.   Besides being congruent it is a targeted ad.

 

Visit my site for more tips:

http://sandy-armstrong.com/

P.S.   I have a favor to ask you.  I want to ask you a question, well, 2 questions actually.

  1. Did I explain congruency to you?
  2. Can you spot what is NOT congruent about this post?  (Hint: It’s not the funny image of the apples below.)

 

Respond to my email, leave a comment here or visit my facebook page to send me your answers:

Join me on Facebook

 

apples.

con-gru-ent :  matching or in agreement with something.


 

traffic-authority-review

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