Meet Scott Ewart

01/14/2015

Marketing Tips

I’d like to introduce you to: Scott Ewart

Scott calls Winchester, Kentucky home, and has lived in Arizona, California, Idaho, and Washington DC.

Scott has spent the last 25 years in corporate America, working as a programmer, strategist, and most recently, Event Marketing.  He started marketing online 5 years ago as a side business and way to have a steady residual income.

Scott lives with his longtime partner and 4 dogs (3 Pugs and 1 Schnauzer) that keep him quite busy serving them.

Scott is an Internet Marketer with 5 years experience.

He began his online journey because he wanted to protect himself and his family in case he lost his corporate job or was unable to work, and wanted to utilize his computer skills to make it online.

While focusing primarily on affiliate marketing he excels in many aspects of Internet Marketing.  He has also recently started his own niche site outside of IM, taking all of the skills he has acquired into a new market.

I reached out to Scott and asked him to share some of his expertise with you.

Because this is someone I respect and appreciate!

I’m grateful you are here reading this post and want to make sure you become aware of Scott as he is someone to follow and learn from!



Thanks, Sandy for inviting me to publish on your blog, I am honored to be here!

As Sandy mentioned, I have been marketing online for several years.  I have done and tried everything, from blogging, to video marketing, to affiliate and network marketing, to solo ads, to Twitter, Facebook marketing, the list goes on!

One thing I kept hearing was ‘You’ve got to build a list’ or ‘The Money is in your list’.  So all of my efforts in marketing were geared towards getting them onto my list.  However, once they got on my list, I didn’t do much with them.  As a result, I had thousands of people on my list, but very few opened my emails, and even fewer took action.  So I had to learn how to use my marketing list more effectively, by teaching you to specifically use strategy to maximize your list marketing efforts.  The key is to identify who is active and build relationships with them.  If you have 1000 people on your list, and only 10 open your emails, don’t look at the fact that 990 people did not open your email – look at the 10 that did.

When you look around you, you can see how much people utilize strategy. Whether it is a sports team or a business, they all utilize strategy to improve and get better. They think about what they are trying to accomplish, then use a proven (or sometimes new) strategy to help them get there. That is what I am here to help you with today.

Many people online do not utilize strategy. Most will just follow what people tell them to do and when things don’t work out as hoped, just give up and move on to something else, hoping that will work. As someone famous once said, ‘Hope is not a Strategy’. So in whatever you set out to do, don’t just hope it will work. Put a strategy in place around it. Not only how you will execute, but what do you need to think about before you start? What needs to be put in place? How are you going to adjust things if they don’t go as planned? What is your time line for success? How will you turn to a coach for help?

Now, let us talk marketing lists. One of the most frustrating things about lists is that after you get people on it, they don’t respond. They don’t open your emails, don’t click on your links, or don’t buy your offers. First, it is probably because you have not built a good relationship with them or shown them that what you have to offer is valuable. It takes time to build a good relationship with your list. Show them you have value, ask them questions and answer them, provide ways that they can be successful too.

Here Are Two Solid Strategies You Can Use To Engage Your List

  1. When you send an email to your list, your autoresponder will keep track of who opened your email and who clicked on your link. Let’s say you have a list of 200 people, and 10 of them opened your email, and 2 clicked on your link. This might discourage many people.

I suggest using a strategy called segmenting. What your autoresponder will do is allow you to setup a segment, which is essentially a separate list. You can add all of the people that opened your email to that segment. Then, you can email that segment separately. Send them a note, and thank them for opening your email. Tell them you appreciate their time. Perhaps offer them something for doing so. They will appreciate that you took the time to send this note. The next time you send out a bigger email, they even more likely to open it and click on your offer.

Utilize the list you are building. Be strategic with it. Keep your focus on list building and building a relationship with that list. The sales will follow.

  1. Use a survey to your list. You can send a survey out to your list; say asking what they need to learn more about. There are a higher percentage of people that will respond to a survey. You could survey about what marketing method they want to learn more about. Based on the results, you could create and send out a video explaining more about that method. You could also then provide a link to a free or paid product (as an affiliate). You are then providing value and something they have specifically asked for.

So there you have 2 different strategies that you can use for building a relationship with your list and potentially generating sales from your list. Again, focus on list building and building a relationship with your list, and your business will continue to grow and thrive.

Scott Ewart

Scott Ewart

 

http://thediywebguy.com/blog/

 

 



Scott is a member of some of the most affluent top tier systems on the web, one of them being the elite training platform “Results 513“.

Click to find out more about Results 513, and receive a FREE “Triple you Traffic” Cheat Sheet From Results 513.

 

 

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3 Responses to “Meet Scott Ewart”

  1. Justin Glover Says:

    nice article Scott. Thanks for sharing sandy.

    Reply

  2. Wes Says:

    Good tips, Scott. Thanks, you got my interest about studying and applying segmenting in my auto responder. 🙂

    Reply

  3. Jason "J-Boom" Legaard Says:

    Rock solid stuff Scott and Sandy. I really appreciate your authenticity Scott in sharing how you learned from your early days and then adjusting with new strategies to be effective. Much gratitude for the article…keep on keeping on.

    Reply

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