Who Is Your Avatar?

11/11/2014

Marketing Tips

Who is your Avatar?

 

Your Avatar is your ideal customer.

Your targeted buyer.

Before you embark on any sales campaign you need to know your target audience in depth if you wish to make any sales and gain future contacts essential for your business.

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How important is it to understand your Avatar?

 

By understanding your Avatar you will build a relationship that will lead to more sales and new customers.

Connecting to your ideal audience on an emotional level indicates a true understanding of their needs or desires and strengthens the bond with them.

You will be able to relate to them on their level.

This level of commitment on your part to understand your avatar will attract new customers like wildfire.

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Characteristics you must research:

  • Age – Age range can determine how you speak and relate to your Avatar
  • Weight – Especially necessary if you are selling weight-loss or health products.  Also can determine self esteem.
  • Health – Medical needs/eating disorders?
  • Mental health – Self improvement
  • Marital status
  • Children
  • Financial status
  • How do they talk – Do they prefer to use formal speech?  Are they open about their feelings?
  • What do they talk about (Can you find them on a forum or facebook page, discussing their concerns and desires?)
  • Who do they talk to ? (peers, professionals, clergy)
  • Where do they work/what do they do for a living?
  • Where do they live?  An apartment, house, what is the neighborhood like?
  • What are their problems/concerns/top fears?
  • What do they want, their dreams, hopes/desired outcome/solution that your offer provides?
  • What is the pain that your product can solve for them
  • What do they spend their money on? – Do they shop on-line?
  • What do they do in their spare time?
  • What are their hobbies?
  • Are they loners, social butterflies or somewhere in between?
  • Do they go to church?
  • What are their likes and dislikes?
  • What are the most common traits of your Avatar(s)?

 

These characteristics might seem like a lot to consider.  But, consider this:  Do you want to put your offer in front of someone who is searching for it?  Or, would you like to just throw your offer out to the general public and hope someone suddenly takes interest in it?

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Write your Avatar’s story:

Once you have done the research on these statistics it’s time to brainstorm your Avatar’s back story.

Start by imagining someone who is actively looking for what you have to offer.

You should begin your story when the need for your product or service became apparent to them.  If it isn’t apparent to them as yet,  you can find what is happening in their life that reflects the need for your product or service.

Become your avatar.  Put yourself in their shoes.

Give your Avatar a name.  Find a photo to give your Avatar a virtual presence in your profile of them.

Tweak and improve your avatar as you progress in your knowledge of them.

 

Without this understanding of your perfect customer your marketing will be generic and ineffective.

The biggest and most common mistake is to think you already know your customer without doing the research described here to find your perfect Avatar.

 

Your Avatar is supposed to be a fictitious character, but it’s not.  It’s a real person out there looking for your help.  It’s up to you to find them!

 

I would love to hear your comments on this post.

 

 

 

2 Responses to “Who Is Your Avatar?”

  1. Wes Says:

    Good Stuff Sandy. I seem to be my favorite Avatar. 🙂

    Reply

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